NURVE

Nurvé — Fashion E-Commerce
Concept Project | Shopify | 2025

The Brief:
Design a luxury shopping experience for a
premium women's fashion label — one that
converts browsers into buyers.

What I Built:
→ Emotion-led product pages with scarcity
and urgency design patterns
→ Mobile-first layout — swipeable carousels,
frictionless checkout flow
→ Conversion-focused copywriting throughout
→ "Shop the Look" section for higher
average order value
→ Email capture with lead magnet integration

Design Focus:
Every decision was made around one goal —
reduce drop-off, increase purchase intent.